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By Mike Banks Valentine
Monday, November 15, 2004; 1:20pm EST

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Is your business still in its earliest stages and you are not sure where to begin in terms of marketing and advertising? Who could help you? Perhaps you are feeling a bit lost because the idea of marketing your offerings seems so foreign to you. Sadly, many businesses fail because owners do not spend enough time and energy to devote the marketing side of things. But you will not fail, because there are ways to promote your business and these methods are neither hard nor expensive.

Beginners in local business marketing should compare themselves with competitors to create an effective business and marketing strategy. It is better to use a top business owner as a model rather than to copy a rough outline of a similar business. That does not mean that you have to do every single method the way your competitor does, but take a notice at how he or she brings in new business and ideas. Starting to notice could be hard but it will be a learning experience for you. For local business owners and professionals, it is also advantageous to create local business profiles.

Keeping data profiles showing the growth between competitors and your business, could allow you to notice what mistake you had encounters. There is no need to copy the traditional business plan of others blindly. It is better to switch from old marketing devices such as mom and pop advertising like newspaper ads, radio and television spots, posted ads at local shopping centers and on community bulletin boards, and other obsolete methods to custom marketing techniques such as online local advertising to achieve local merchant success. A clear understanding of marketing concepts is essential to reach your target audience. You need to target your customers using methods that are appealing to them. Targeting the population with old methods that are no longer effective will not land you new business.

Instead, you will be spending money that does not reach your most precious commodity ? your customers. It is always advisable to consult experts in the local marketing field. But you might not cover all the strategies, in this case the best results can be achieved by joining marketing affiliate programs.

Worried about the cost involved? Don't be. You can land some critical advice for less money than you think. And this advice from marketing experts in the field will serve you for years to come. You may also consider using the services of a local business directory, in which you might get a better way of understand methods through face to face. Only professional and legal strategies work in the long run for achieving success.

Specialized online experts are available to create and list local business categories. The aim and objective of a marketing strategy should be to get the best bang for the buck. If your business is not yet online, you need to get it there now. Opportunities are waiting for you and if you are not there, those opportunities will be heading to your competition.

Henal Patel is a partner of J&H Web Technologies and created CitySlick, a local business search engine offering the opportunity to online marketing through a secure business registration portal.

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