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| Affiliate Programs
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How Are Affiliate Programs Organized
by Edvard Halupa
There are few variants how affiliate programs are organized:
I. Networks
Are more convenient way for businesses to start their
affiliate programs. Merchants are listed in searchable
database to be found by potential affiliates. This means
huge savings for start-up merchants as they can rely on
the promotion in the network directory.
Affiliate networks gather all different types of affiliate
programs and all share same network infrastructure. They
are the easiest and fastest way to find suitable affiliate
program. The network is also a guarantor in case of any
problems. Under affiliate networks, any action done by
affiliates is tracked and reports are generated for the
use by both affiliate and merchant. Even the big players
(Disney, Dell, Sony) use a.n. because of their features.
See network reviews below.
II. Specialized networks
These networks gather sites with same topic but few different
(variants of) services, e.g. Personals sites, where there
are different language and interest sites, to suit every
target group.
See match.com network review below.
III. Individual affiliate programs
Are programs with their own tracking and reporting solutions.
Websites promote their program for themselves and they
collect all the profit for themselves. There is no third
party involved, affiliates get paid directly from the
seller of the product/service. Their products might be
great but their reputation considering affiliate marketing
doesn’t have to be. That’s why it is smart to
find reviews and read their terms and conditions before
joining.
Affiliate networks reviewed
Commision Junction (www.cj.com)
Leading in online affiliate solutions, CJ has over 1700
registered merchants. CJ provides very competitive pricing
for merchants and increasing benefits for affiliates.
Some of the merchants include: ……
CJ is a two-tier network, which means you refer both advertisers
(merchants) and publishers (affiliates) and earn 5% the
commission, those earn for themselves. CJ was the first
network that applied “one check per month” policy
that included commissions from all merchants on one check.
ClickBank (www.clickbank.com)
ClickBank could be used as an outsourced credit card processing
gateway. Without monthly fees and low transaction costs
it is inexpensive solution for websites to accept credit
cards. It's also a broker for hundreds of websites offering
own affiliate programs. Easy to implement, and real time
stats also bring to ClickBank's popularity.
Befree (www.befree.com)
Affiliate tracking service that had some of the largest
clients on the net (Barnes and Noble) is now part of Commision
Junction network.
Match.com (www.match.com)
Match.com has one of the oldest affiliate programs (launched
in april 95) and by Media Metrix is #1 rated service on
the Internet. Match.com has more than 6,5 million registered
and 925 000 active users. This is the only dating site
offering keyword search (searches profiles and returns
results matching keyword). On this program 2-tier can
earn up to $40.
About The Author
Edvard Halupa is editor of the http://www.Affiliate-Business-Guide.info,
Complete Guide to Internet Affiliate Marketing business
with online articles, tips and resources. |
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